KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350


Kuala Lumpur, 19th June 2015 – Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. The trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s everySTEP is hyper-charged with an endless supply of light, fast energy.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless TEMPLATE for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the
YEEZY BOOST 350 presents a fearless step into the future of style.

YEEZY BOOST 350 (RM850) hit stores globally on June 27th and with limited pairs available at the adidas Originals Concept Store at Pavilion KL and Crossover Sunway Pyramid.