11 August 2015, Herzogenaurach, Germany — PUMA has launched its second major Forever Faster brand campaign through a media investment with dedicated focus on Training. The global sports brand challenges individuals and teams to boost energy into training and more positivity back into sport.
PUMA’s take on training is that it’s not an end goal but rather a means to a more positive self and a stronger game. PUMA Training swaps excuses for endorphins and aims to be BETTER!
Unique training stories are documented on film of PUMA’s elite ambassadors – World’s Fastest Man Usain Bolt, singer Rihanna, striker Sergio Agüero, Arsenal Football Club, the Cuban National Boxing team, and more. The series offers a sneakpeak into the training regimen these individuals undergo for top performance. It intimately captures their motivations and tactics to constantly improve and elevate every game with passion. Supporting them is PUMA’s latest IGNITE franchise: the IGNITE XT. This high intensity trainers’ responsive design maximizes energy and movement throughout the campaign.
Part of this integrated training campaign is the new PUMA PACT, a consumer engagement platform available through the PUMATRAC running app and puma.com/training. It drives the Brand’s rally cry, #NoMatterWhat, and guides consumers with the tools and motivation they would need in their commitment to self-improvement. The PACT will see PUMA’s elite ambassadors leading and inspiring consumers to train harder like them, #NoMatterWhat.