31 October 2015, Kuala Lumpur — In conjunction with Breast Cancer Awareness month, Under Armour launched their campaign, the Women of Will Campaign, on the rooftop of Avenue K, to celebrate the Pink Ribbon cause.
It was officially launched by Puan Nori Tun Abdullah and local celebrities like Nadia Heng, Isabella Wong, and the Under Armour Malaysia Brand Athletes.
Following the cause, Under Armour has pledged to donate 10% of all proceeds from its Power in Pink series for the entire month of October to its charity associate, the Breast Cancer Welfare Association (BCWA). More than that, Under Armour has prepared donation boxes at all Brand Houses to be used at the discretion of customers. Other faces of the Under Armour Brand Athletes were Peter Davis, Hansen Le, Kit Mah, Linora Low, Nana Al Haleq, Lynn Lim, Nicholas Mak, and Atilia Haron.
Post launch, attendees were led into a yoga session by Atilia Haron, who took participants through a gentle but strength-enhancing routine. Nana Al Haleq too led the participants with her personal circuit training. This acted as the core of the campaign whereby people are inspired to live a healthier lifestyle.
This event was sponsored by Re-claim Sports Insurance, Corny, N8 Sports Nutrition, Lifestyle Chiropractic and KT Tape.
