ASICS Unveils 2nd Store Equipped with ASICS FOOT ID System in Malaysia

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Kuala Lumpur – Global performance brand ASICS hits a milestone with the launch of the brand’s second flagship store in Malaysia featuring the technologically advanced ASICS FOOT ID System. The favourite running shoes of today’s elite athletes are opening its doors at Sunway Velocity Mall.

The sizeable 153.85 square metre store will stock the latest and an abundant range of footwear, accessories and apparel catering to men, women and children. The newly released GEL-KAYANO 23 and DynaFlyte, that features the new ASICS patented FlyteFoam midsole technology, will also be available here.

Sunway Velocity is a lifestyle mall with a unique precinct concept in a mixed-use development in the trendy district of Cheras. Its strategic location and accessibility to the working population and surrounding residents makes it a vibrant retail hub with something for everyone, from day to night.

“Malaysia is a key market in quality sportswear with a growth potential that is clearly ready for the next big leap,” says Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD, “ASICS wants to empower all sports enthusiasts to push themselves to the limit by equipping them with the right high-performance sports footwear and apparel. Besides catering to runners, ASICS has a wide variety of training footwear and apparel that will immediately appeal to the expanding sporting and gym activities for the busy professionals.”

The new store is the second store in Malaysia to feature the comprehensive proprietary ASICS FOOT ID system. This system stamps ASICS’ commitment to enable runners to find the most suitable shoes to maximise their athletic potential. ASICS FOOT ID offers static and dynamic measurements, including foot shape analysis and gait cycle analysis – unmatched by any other consumer store system. Professionally trained store employees are ever ready to perform the analysis with the ASICS FOOT ID system for walk-in customers. Also to provide advice to the consumers on bettering their performance through understanding their gait and choosing the right footwear.


“ASICS wants to empower all sports enthusiasts to push themselves to the limit by equipping them with the right high-performance sports footwear and apparel.”


 

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