Time to Play – Every success has a great story to tell!

0
2410

CHALLENGING SLOPES

While climbing to reach the summit you’ll encounter a steep terrain and dangerously slippery path that you need to overcome. The same goes with Salomon, in spite of the success that the company has gone through the years they still faced some difficulties along the process. Most especially when they’re in the midst of producing revolutionary designs that should live up to their consumer’s expectations. The company allotted a huge sum of money to their research and development testing in order to keep the innovation and progress of the brand rolling. Regardless if they’ll receive a good outcome, but they continue to take this risk. “Many times you failed that’s how you progress” Bart added.

Through failures, Salomon bounces back anew with fresh and innovative ideas. Like giving you these full range of trail running shoes you can actually choose from: The S-LAB XA ALPINE trail running shoes if you would like to push boundaries and take trail running to the highest level. For a run filled with steep climbs and big rocks, S-LAB Speedcross lightweight shoe is perfect. If you prefer a light trail running, the SENSE PRO 2 is ideal for this kind of feel. Runners who require more support and cushioning during runs can fall back on Salomon’s X-SCREAM 3D GTX W. The outdoor sports company stays true to their wintery side with the TOUNDRA PRO CSWP W winter shoes.

Nevertheless, Bart stresses out that the right pair of shoes depends on who you are, what you did, what kind of lifestyle do you have, do you run or walk and the significance of right fitting. “Everyone is different and everyone has a different need. Also, we give a different solution to different problems” Bart continues to add.

Malaysia is still quite a new market for Salomon, that’s why we want to start off with trail running and later on proceed to adventure hiking then eventually pushes both

THE PEAK

This outdoor brand continues to give information and educate their consumer through an online and offline platform. To maintain the quality of the brand Salomon makes sure that the trainers and staffs they hired are being trained to be well-equipped and knowledgeable enough about their products. And for the digital platform, you can go straight to their websites, social media accounts and Salomon TV to know more about the brand.

Salomon TV is an avenue to help the brand be known to the community. And it is doing pretty well with over 10 million views in different channels. Although, Bart strongly clarifies that this isn’t a marketing strategy to sell the product that this is in fact for the information dissemination purpose. Meant to share experiences you have while wearing the brand’s outdoor gear and hiking apparel. Showing what could be someone’s dream adventure and for them to keep their feet motivated in reaching that dream. “Time to play together, time to go out and break the rules” Bart added while laughing.

Innovation is curiosity. Keeping true to these words was the creation of S/Lab. The engineers, athletes, and designers joined forces in delivering the exceptional performance gear. They are highly motivated individuals who fulfill the needs and expectations of every consumer. Moreover, they’re the ones who continue to innovate ideas and aim for progress. There’s no secret to the S/LAB. Just two words. Play and progress. You can’t have one without the other. In conclusion, this is all about designing the future, part of the founders’ legacy of being curious on what he’ll do tomorrow.

Sixty-nine years later Georges Salomon’s question has been answered. He designed the future.

 

1
2
SHARE
Previous articlePerimenopause & Running
Next articleLegends of the fall: Chuncheon Marathon
RUNNING MALAYSIA is the first running magazine in Malaysia that puts forward the best of the interest of all runners across the nation, may they be running for fun, fitness, or races.Dedicated to deliver the latest running news, events, tips, gadget features, nutrition and wellness advice, Running Malaysia is the one-stop source for information of running enthusiasts and athletes from amateur to experienced ones.