April 2017, Kuala Lumpur, Malaysia – Further expanding its footprint with sports footwear, apparel and accessories, global athletic leader, New Balance opens its newest and largest lighthouse outlet in Southeast Asia at the Pavilion Shopping Center, Kuala Lumpur. With a remarkable 6,400 square feet, the store showcases a wide range of athletic gear featuring women’s and men’s running, training, football, kids and lifestyle selections.
Making its mark on the digital front, New Balance also equipped its newest store in the region with the latest in technological innovation. Upon entry, there’s a short track running through the centre of the store, it’s not there for aesthetic design only it’s meant for the Stride I.D. and Stride I.D. Track system.
This state-of-the-art 3D foot scanner captures foot sizes in seconds and the image is then used to determine the best-fitting New Balance footwear. Once customers are scanned into the system, they can access their 3D data online and their data is integrated into New Balance’s gait analysis app, Stride ID. This system will ensure that the wearer will have the perfect pair of New Balance shoes to fit their exact needs and lifestyle.
Another section worth checking out is its latest concept of the brand’s iconic ‘Made in US and UK’ collection, New Balance’s selection of premier custom made sneakers. Hand-made by talented figures directly from its factories in the United States (U.S) and United Kingdom (U.K), these kicks demonstrate the pillars that underpin New Balance’s brand ethos – quality and craftsmanship, and uniquely mirrors the culture and individuality of its origins.