Powering Up Tourism and a Healthy Lifestyle

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After a two-year absence, Powerman Malaysia has returned in style on the 6th of March, 2016 in Putrajaya. Billed as the largest race in the Powerman World Series, Powerman Malaysia has created history in the Malaysia Book of Records as the “Largest Participation in a Duathlon Event” with 2,645 participants having participated in the race.

Powerman Malaysia is also one of the two races in 2016 recognised globally as a regional championship event, Malaysia for Asian Championships and Denmark for Europe. As such, locals and foreigners alike look forward to this scenic race, and this directly contributes to both local and international tourism.

While it may be common for locals to travel to the different states to take part in races, Powerman Malaysia 2016 was able to attract more than 30% foreign participants. Putrajaya being only a few hours’ drive of the north of Singapore; hence the race attracted hordes of participants from the city states. Most of the participants came in either tour coaches or private cars.

One such group was the Terai Melayu SG, an informal social group from Singapore which is made up of about 500 multi-sport enthusiasts. Ranking among its members were lawyers, professionals as well as students. Firdaus Wahid its founding member added, “We’ve brought our group to Powerman Malaysia since its earlier days in Lumut. Typically, we organise up to two coaches. For 2016, we received a busload of participants and many more cars because the participants brought their families and extended their trip for a short holiday”.

For the 2017 edition, organiser E-Plus Global Sdn Bhd is stepping up its efforts to attract foreign participants, and simultaneously double up the total participation. On the 3rd and 4th of September at the Powerman World Championships event at Zofingen, Switzerland, E-Plus managed a booth to promote Powerman Malaysia over there. In the following month, E-Plus took part in the Bangkok Bike Show on October 6th to 9th at Impact Muang Thong Thani and in the International Running Expo at the high end EmQuartier Mall held from October 12th to 16th. More international promotions are planned for Singapore, Philippines and Indonesia real soon.

According to Iskandar Shahril, the race director for Powerman Malaysia, Thailand and Indonesia, “Foreign participants will drive tourism ringgit. Especially those coming in from Australia and the Middle East, they will arrive in Malaysia a few days prior to the race to acclimatise themselves, and then spend a few more days after the race for a holiday. They will bring their families and partners with them on the trip, and drive the economy especially for the tourism food and beverage industries.”