Scaling To The Top: Puncak Ventures


We deliver what we say, we take every event big or small seriously

To be successful, the first thing you have to do is fall in love with your work. And that can be observed with Zainudin Lot or commonly Deeno, the co-founder of Puncak Ventures. If not involved in organizing a running event, Deeno and his partner, Muhammad Illaham are busy scaling mountains all over the world. They are called Puncak Ventures for a reason after all. Among the notable ones organized by Puncak Ventures would be the Puma Night Run.

Formally known as Puncak Events, it was founded by his partner, Muhammad Illaham. The focus of the company was originally towards organizing team building and small scale events catered to universities and secondary schools. This venture continued from year 2004 to 2010. Deeno realized that the prospect for running was picking up. So why not take it up a big scale? He spoke to his partner and the seeds of this idea fruited. But it came with a price. The idea seemed possible but one of them would have to be working full time and Deeno agreed. After all once you believe you can do something, there is not a single person who could convince him otherwise. In 2012, Puncak Ventures Sdn Bhd was born.

The tale of Puncak Ventures began in early 2012 when one of his friends from a bank asked if he would be interested to organize a fun run. The fun run would be the warm up run right before Standard Chartered KL Marathon. Deeno agreed to take on the challenge alongside his team. The event proceeded smoothly and this gave them a boost of confidence. In 2013 and 2014, they focused more onto mountaineering as that had always been their passion. In 2015, they began aggressively pursuing running events.

Back in year 2014, they were engaged to do the PJ Half Marathon. They did receive minor complaints but it didn’t push their spirits down. In 2015, they came up with the 27th edition for the PJ Half Marathon. Their most challenging event organizing would have to fall to the Puma Night Run and the PJ Half Marathon. This was due the Puma Night Run is a day before the PJ Half Marathon. This is having a great team comes in handy. His partner and him coordinated everything so the events proceeded without a hitch.

What is the essence of organizing a great running event? “We deliver what we say, we take every event big or small seriously”. After all, great things in business are not done by one person, they are accomplished by a team of people. For Puncak Ventures, the safety of the runners is their top priority. No matter what the cause is, the team ensures that runner’s safety is not compromised.

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