Royal Sporting House Malaysia – New Look, Same Heart


29th August 2018, Kuala Lumpur – Royal Sporting House Malaysia, reintroduced their flagship multi-brand store in Pavilion, Kuala Lumpur. The newly revamped 11,073 square feet space spots a modern interior design and display area in black, white and red motifs, to appeal to todays sports and lifestyle consumers. This upgrade also comes as an effort to stay ahead of the increased number of emerging international competitors in the market.

White walls and bright light panels open up the space, creating a perfect contrast with the red and black display areas, giving customers an environment similar to a professional team locker room at each section. The layout of the store is designed with the customer in mind, providing an easy and targeted shopping experience covering the pillars of running, training, football, swim, lifestyle and more caters to today’s always active and on the move consumer. Without sacrificing visibility, each section is designed to fall within the customers’ path from entry to exit while the center, is an event’s space which is expected to host various in-store activities covering the key pillars in the coming months.

Acting as a sports and lifestyle hub, the store will offer a vast product selection from over 30 international brands including, Nike, Adidas, Vans, Champion, Reebok, Under Armour and more across various disciplines and styles. A key highlight of the store is a shoe engraving machine, which offers the customer a chance to add a personal and unique touch to their shoes. Royal Sporting House also has plans for services like gait analysis and in-house specialists for consulting in the near future.

From 31 August to 2 September, customers can also try their hands on the in-store challenges with 12 RM300 Royal Sporting House Malaysia vouchers to be won over 3 days.

The Royal Sporting House Malaysia Pavilion, KL store is located on Level 5, Pavilion, Kuala Lumpur. Open daily from 10 A.M. to 10 P.M.