Sports Direct Malaysia Unveils New Outdoor Brand, Hi-Tec


Petaling Jaya, 20th September 2018 – Malaysia is a land of incredible biodiversity and natural beauty. Participation in outdoor activities like camping, hiking, trail running, trekking, and walking keep growing and new outdoor enthusiasts have helped apparel, equipment, and footwear businesses defy broader trends. With such demand, Sports Direct offers customers an unrivalled range of high quality outdoor gear at affordable prices to cater for the broader market.

Sports Direct officially launched a new collaboration with outdoor brand specialist Hi-Tec, at its Petaling Jaya flagship store. The launch was officiated by Paul Gibbons, Managing Director of Sports Direct Malaysia and Steven Rogers, Asia Pacific Sales & Marketing Director for Hi-Tec, witnessed together with the media and various outdoor groups & hiking associations.

Left: Paul Gibbons. Right: Steven Rogers

“We want to help customers find the best and widest range of products for their individual needs, at competitive prices” said Paul Gibbons. “We know about the demands of outdoor adventures and want our customers to experience the highest quality of Footwear and apparel as offered by Hi-Tec brand globally.

This performance brand also helps complement our extensive range of rucksacks, walking boots, backpacks, sleeping bags, cooking equipment, tents, outdoor clothing, camping equipment, trails running shoes and everything else customers could possibly need for an outdoor adventure” said Gibbons.

“At Hi-Tec, we are driven by the belief that the outdoors is for everyone, no matter who you are or where you’re from. You deserve to experience what the outdoors has to offer. With Hi-Tec products, a great outdoor experience is always within reach. Our mission to get the world outside, fuels our innovative approach to design and materials.

Innovative technologies ensure comfort and support over a multitude of terrains and outdoor environments – whether it’s a wind resistant jacket or additional arch support from your hiking boot, our aim is to get you out there that bit longer” said Steven Rogers.