Under Armour Debuts HOVR Infinite in Malaysia


As part of its expansion in the Run footwear category, high-performance sportswear label Under Armour (UA) will be launching the HOVR Infinite in February 2019, following its 2018 roll-out of the HOVR Phantom and HOVR Sonic Connected models across the world.

The latest addition to UA’s digitally savvy “Connected” line and designed for high-impact, long-distance runners, HOVR Infinite enhances how consumers experience UA’s proprietary HOVR technology – its cushioning platform that features a sturdy foam compound, providing energy return and shock absorption with every foot strike.

Connectivity is the focus for the coming year.

In 2019, the HOVR Infinite, alongside every HOVR performance running shoe around the world, will connect to UA’s “MapMyRun” application – allowing runners to track basic statistics introduced in 2018 such as running distance, pace, and splits, but also more advanced gait metrics like cadence and stride length.

The Spring 2019 HOVR line will be where physical meets digital. The HOVR Infinite will include a feature that analyzes run data and provides runners with real-time, in-depth gait coaching; almost like a personalized run coach that all customers will have access to. Runners will be able to evaluate their precise progress and check their historical data, allowing for better pace prediction and planning for future runs.

The HOVR Infinite features a neutral cushioned model with 29 MM heel and 21 MM forefoot (8 MM offset), with the shoe’s foam designed to provide a sensation of 360 coverage for enhanced comfort – enabling runners to go further and longer with every run. It anchors a full suite of new HOVR running shoes that will be launched in January 2019 – the Guardian, Velociti 2, Sonic 2 and Phantom SE.

HOVR Infinite will be available in Under Armour brand houses nationwide and online store, retailing at RM649 starting from 1st February 2019. For more information, please visit http://www.underarmour.com.my