If you have engrossed in the running sphere in Malaysia long enough, you must be familiar with the brand, ULTRON®.
ULTRON® is a multi-award winning, sportswear brand hailing from Malaysia coming onto the regional stage across Asia Pacific since 2015 with a full range of Microdry sportswear products designed for running, cycling, football, fitness, zumba, and yoga as compression wear for amateur and professional use.
In addition to fleshing out its sports apparels, ULTRON® also includes sports hijab, Muslimah sportswear, and sports hand socks, with the aim of enlarging not only the Muslim market in Malaysia, but also across the ASEAN and Middle East region.
Malaysia’s Lightest Running T-shirt
ULTRON® is widely known for its quality sporting apparels that are made from its Microdry fabric – that weighs from as low as 75 grams / t-shirt, which is currently the lightest running t-shirt in Malaysia awarded by The Malaysia Book of Records.
Knitted in a unique weaving structure that prevents the material to become transparent looking, ULTRON® sporting apparels retain ultra-softness and all the various functionalities of fast-dry, breathability, stre
ULTRON® products have been well-recognized as the Official Preferred Apparel Brand and Partner in 2017 and 2018 IRONMAN Malaysia and IRONMAN 70.2 Langkawi International Triathlon Tournaments.
Identity and Milestone of ULTRON® Malaysia
Today, ULTRON® is known everywhere as the leading sportswear brand that is rooted in Malaysian soil with footprints across ASEAN and the Middle East. The brand has spread across twelve countries in the last three years partnering with numerous international events and tournaments.
“Before we venture abroad, our goal was and is to always grow a strong foundation right here at our home country, and only then we can expand abroad with pride representing Malaysia,” said CEO Mr. Marc Chua.
Between 2015 and 2018, in Malaysia alone, ULTRON® has collaborated with more than 1,800 major events, with more than 2.5 million pieces of apparel distributed across the country making them the market leader with most the event collaborations in 2017.
These strategic partnerships including some of the biggest names of the industry namely IRONMAN Malaysia, IRONMAN Langkawi, Powerman Asia Pacific Tournament, XTERRA Asia Pacific Tournament, Asia Trail Masters, MILO Breakfast Run, Men’s Health and Women’s Health Night Run, PJ Half Marathon, Perlis State Marathon, Terengganu State Marathon, Borneo International Marathon and the list goes on.
In 2016, ULTRON® became the first finalist from Malaysia to be shortlisted by SPIA Asia Sports Industry Awards 2016 for the Best Retail / Product Launch of the Year Category. In 2017, ULTRON® raised the bar to the next level by becoming the Finalists for two different categories, not only for Best Sponsorship of Mass Participation Event. but also selected as one of the Top Ten Sportswear Brands in Asia for 2018.
Back at home in Malaysia, in October 2017, ULTRON® first received the award for ‘Homegrown Entrepreneurship Excellence’ in the SME and Entrepreneurship Business Award organized by Malaysia Entrepreneurs Foundation, endorsed by the Ministry of Prime Minister’s Department, Ministry of Human Resources and International Council of SME Malaysia.
Subsequently, in 2018, ULTRON® was awarded as Malaysia’s SUPERBRAND by SUPERBRANDS International that spans across 93 countries identifying and recognizing outstanding brands. Marc Chua himself was recognized as one of the 100 Most Influential Young Entrepreneurs of the year.
“I’m proud to say that ULTRON® produces some of the most light-weight and most comfortable sports apparel fabrication in the country. And what I’m most excited about is that we have recently been awarded by the Malaysian Book of Record for ‘the lightest running t-shirt in Malaysia’ with one of our latest R&D product. I’m truly hoping this new product will allow us to further set our brand apart from the competition out there,” Marc Chua further emphasized.
ULTRON® tagline ‘Change The Game’- signifies the revolution it has created in the Malaysian sports scene by introducing locally designed and produced superior quality products at an affordable price whilst raising the awareness of a healthier lifestyle for a fitter nation.
Based on its remarkable growth to-date, leading market share as well as its potential to capitalize on the Asia Pacific market in the next five years in line with the exponential growth of the mass participating sports industry, ULTRON® has its eyes now on the regional expansion specifically on ASEAN and Middle East, and CEO Marc Chua is confident to see the company’s size doubled in the next three years.
ULTRON Flagship Store @ NU Sentral Kuala Lumpur
Address: Level 2-19, NU Sentral Shopping Centre, Jalan Tun Sambathan, Kuala Lumpur Sentral, 50470 Kuala Lumpur
Address: G.33, GLO DAMANSARA, 699, Jalan Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal Territory of Kuala Lumpur
ULTRON Shah Alam, Selangor
No. 64-1, Jalan TP 7/2, Taman Perindustrian UEP, 47620 Subang Jaya, Selangor D.E
ULTRON Kangar, Perlis
No. 2, Lot 02 Ground Floor, Jalan Sena Indah 1, Taman Sena Indah, 01000 Kangar, Perlis
ULTRON Kuantan, Pahang
A55, Tingkat Bawah, Jalan IM 7/1, Bandar Indera Mahkota, 25200 Kuantan, Pahang
ULTRON Kota Kinabalu, Sabah
Unit C-23B, Lower Ground Floor, Oceanus Waterfront Mall, 88000 Kota Kinabalu, Sabah
ULTRON Kuching, Sarawak
G15 Ground Floor, Mall 1, CityONE Megamall, Jalan Song, 93350 Kuching, Sarawak