24th January 2019, Kuala Lumpur – ASICS, the Japan-based top performing sportswear in the market, today unveiled its latest Pavilion, Kuala Lumpur outlet. Launched by Mr. Akira-San, Corporate Strategic, ASICS Asia, Mr. Gabriel Yap, Regional Marketing Director, ASICS Asia, and Mr. Boon Tib Som Nik, Country Manager, ASICS Malaysia, the 2,360 square feet store now offers a wider product range, with the most sought-after lifestyle and streetwear brand ASICSTIGER being available in Malaysia.
During the launch, guests were introduced to the latest design and easy-to-navigate concept of the 2,360 square feet store, highlighting comfortability of the community space, as well as featuring ASICS proprietary technology, ASICS Motion ID/Foot ID. The technology allows customers to experience an in-depth 3D analysis of their running form using laser and micro cameras. This allows the retail staff to best recommend a shoe model for optimum individual performance.
Another key highlight during the launch was the debut of the 21st iteration iconic GEL-NIMBUS, featuring the brand’s latest cushioning technology – FLYTEFOAM PROPEL and FLYTEFOAM LYTE. The shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer.
ASICS Pavilion KL store is located at Lot 5.19.00 & 5.20.00, Level 5, Pavilion Kuala Lumpur.