4 November 2019, Kuala Lumpur – The first-ever District Race in Malaysia saw over 8,000 participants conquer the streets of Kuala Lumpur in an immersive tech-fuelled urban race.
Presented by AIA Vitality, District Race is a ground-breaking technology platform that encourages Malaysians to lead active, healthy lifestyles by motivating people to get active through the exploration with the District Race app.
Powered by cutting-edge augmented reality and location-based technology, participants navigated through the city and ran a collective distance of 82,000 km, completing over 180,000 virtual challenges and checkpoints.
District Race Malaysia was launched earlier in June this year, activating various grids in
Kuala Lumpur, Penang, Melaka and Johor Bahru. This allowed all Malaysians to explore and
experience District Race for free before the grand finale at District Race KL by AIA Vitality.
In the past five months since its launch, more than 5,000 participants took to the task and
completed the various challenges and explore their cities all across Malaysia. Earlier yesterday, participants, also known as ‘Explorers’ were flagged off at the historic
With no set route or distance, participants created their own strategy and chose how they explored Kuala Lumpur. Explorers had a time limit between 1-2 hours to complete as many checkpoints and challenges as possible to top the leader board in two categories – Open and Discovery – as individuals or in teams of four. Each category presented Explorers with three types of challenges to be completed, namely the Scan Challenge, Discovery Challenge and Time Trial Challenge.
Jimmy Lim, the winner of the District Race Ultimate Explorer Challenge who resides in Kuala Lumpur completed the most runs with the District Race app and won the competition. He was presented with a round-the-world trip to try out District Race grids that are available in over 35 cities globally. Jimmy attributes his win to his wife, who introduced him to the app.
After the race, participants were treated to an array of activities from augmented reality games, live music, great food, and interactive experiences from AIA, eToro and Adidas. Beyond the race, all Malaysians will still be able to use the District Race app. There are currently over 30 grids in 4 cities across the country, which are completely free to use, with more being added all the time.