With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST delivers an energetic ride for people looking to inject a health dose of fun into their running life.
The bold, eye-catching design of the NOVABLAST mirrors the type of runner who will suit the shoe best. In order to produce this sensation, the midsole design of the NOVABLAST takes inspiration from a trampoline allowing runners to spring from stride to stride.
Its new FLYTEFOAM Blast midsole gives the shoe a soft but responsive feeling underfoot, despite its lightweight of approximately 275 grams (Men) and 225 grams (Women). The upper fabric is a mesh that provides excellent airflow for a cooler run.
It is engineered to be not only soft and comfortable, but also strong for hold and support, without any need for stitched or welded overlays. The sole of the NOVABLAST uses ASICS’ renowned AHARPLUS rubber, which has triple the abrasion resistance of its traditional outsole and promises runners improved durability and better traction.
The NOVABLAST will be available on 27 February for men and women from ASICS retail, online stores and specialist running outlets.