14th February 2019, Kuala Lumpur – Under Armour, the high-performance sportswear label introduces its inaugural line of digital smart shoes in Malaysia – the HOVR Spring Summer 2019 “Connected Fitness” collection, which allows runners the chance to track basic statistics such as running distance, pace and splits, cadence and stride length during their run.
Held at the Under Armour Pavilion Store Malaysia, the launch was hosted by Under Armour Ambassador, Peter Davis, and kicked off with a presentation on the technology behind the creation of the Under Armour HOVR Suite Spring Summer 2019 collection by Mr. Jason Ang, Under Armour’s Senior Merchandising Manager, from Singapore. Mr. Jason also introduced how the collection can be paired with theMapMyRun app which will benefit runners.
“Most runners are constantly looking for ways to improve their running strides and speed which is essential for a proper running workout routine – and the Under Armour HOVR “Connected Fitness” is our answer to this. We hope that the Under Armour HOVR “Connected Fitness” line with its ability to link to the MapMyRun app allowing runners to track and record data to improve their running performance,” quoted Mr. Jason Ang.
A special demonstration on a treadmill by Jeff Lau, Under Armour Ambassador and ultra-marathoner, taught guests how the Under Armour HOVR “Connected Fitness” footwear could be connected to the MapMyRun app to track and record running data. Jeff was one of the exclusive Malaysians who got to test out the Under Armour HOVR “Connected Fitness” footwear during his run at the Standard Chartered Singapore Marathon in 2018.
“I personally like the Under Armour HOVR “Connected Fitness” line as it felt like running on clouds, and with the added technology and functionality, I believe I can improve my running performance with the statistics and run records,” quoted Jeff Lau.
The all-new line of the Under Armour HOVR Spring/Summer 2019 “Connected Fitness” features the HOVR Guardian, HOVR Sonic 2, HOVR Velociti 2 and HOVR Phantom SE.
It also features an addition to the all-new HOVR Infinite – which features a neutral cushioned model with 29 MM heel and 21 MM forefoot (8 MM offset), with the shoe’s foam designed to provide a sensation of 360 coverage for enhanced comfort – enabling runners to go further and longer with every run. These collections are now available at the Under Armour brand house nationwide and online at https://www.underarmour.com.my/en-my/.
Click here for more about Under Armour HOVR Spring/Summer 2019 “Connected Fitness”:
