1st November 2018, Kuala Lumpur – With sloggi’s all-new athleisure body collection, we rediscovered the joy of movement and got moving. We felt truly comfortable while doing it because we loved it, not because we should. sloggi mOve is not only big on comfort, but it has also made this range based on types of movement, instead of specific exercises.
With three lines designed with different types of movements in mind, sloggi leaves no type of movement uncatered for. Perfect for every day, or on days when you’re moving slowly or stretching with a purpose, FLOW delivers ultimate comfort. From its moisture wicking and odour preventing fabric, right down to its innovative BIO HeatSol technology that helps to maintain body temperature as you move, retaining body heat and aiding in blood circulation.
Stretch, leap and lunge worry-free with the mOve FLEX range. The clue is in the name – FLEX allows for flexibility and freedom of movement, without friction or chafing due to its innovative Swiss finishing, HeiQ Glide. Made with super high stretch fabric, FLEX adapts to your movements while helping you stay fresh.
When you’re working your hardest, you can be smiling your widest with dynamic thermoregulation technology. FLY includes revolutionary thermo-regulating finishing, HeiQ SmartTemp, balancing your body’s heat with the temperature of the environment.
To inspire more women to rediscover the joy of movement, sloggi has collaborated with established women’s gym, Curves. A women-only gym with 6 locations in Malaysia and world leader in Women’s Fitness, sloggi believes this exciting collaboration will inspire more women to move because they love to.
Curves hosted the media launch of sloggi mOve at their Taman Tun Dr Ismail outlet. “This opportunity to collaborate with sloggi mOve means a lot to us. Curves believes that all women should be stress-free, comfortable and happy when it comes to exercising. We believe that through this collaboration, not only will our Curvettes (women who joined Curves) feel the joy in moving but will also inspire many others to do the same,” said CEO of Curves Malaysia, Alison Chin.
Sponsors who presented at the event were Amazin’ Graze and Nourish Me providing healthy snack packs and finger food along with vouchers to the energetic ladies that participated in the event.
