adidas Running unveils the adidas Ultraboost 19, an entirely redesigned and reimagined version of the brand’s iconic leading performance running shoe.
adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.
The overwhelming feedback from runners was that running is changing, becoming more democratic and younger. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own.
Runners made it clear they wanted a simpler product with fewer pieces but equally high
performance. To reflect that, the original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four cutting-edge components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame for more adaptability, responsiveness, and support.
To celebrate the new silhouette, adidas Running is launching a new marketing campaign
called ‘Recode Running’ which will feature prominent members of adidas Runners Kuala
Lumpur. This blockbuster campaign champions the culture and creativity of ‘new running’
and its power to transform.
- Optimized BOOST – with 20% more BOOST in the midsole compared to the first-
generation adidas Ultraboost, this updated technology brings even more energy
return - Torsion Spring – a lightweight construction for enhanced support on landing and a
snappy transition to propel runners forward - Primeknit 360 – feels like a second skin, combining pure comfort with lightweight
performance - Updated 3D Heel Frame – a stripped-back design cradles the heel, bringing the
perfect mix of adaptability and support
The adidas Ultraboost 19 will be made available for purchase on 21st February 2019 on adidas.com.my and adidas Sports Performance.
RRP: RM850
