Through the continuous support of an expanding customer base, Sports Direct Malaysia opened its latest elevated superstore at Bangsar Village 3, in the affluent Bangsar suburb of KL. This stand-alone store boasts a retail footprint of close to 18,000 sf, and marks the 30th store in Malaysia, since its inception back in 2011.
“We are continuing to develop this new store concept as part of our elevation strategy to enhance the customer experience throughout their shopping journey. Our principal aim remains as delivering unparalleled value and variety but now in a fresh, easy-to-shop format across our various sports and lifestyle zones. The new store includes LED screens both at the entrance and instore to better update on latest promotions, trends, and activities,” said Paul Gibbons, Managing Director of Sports Direct Malaysia.
The store opening also marked the company considering itself ‘Export Ready’ with plans to take the concept overseas starting this year with stores planned in Singapore and discussions underway for Indonesia, Thailand, and the Philippines.
The store is uniquely zoned by key sports categories which includes; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates and indoor games), SD Lifestyle (Kids, Women, Men), and SD Outdoor (hiking, trekking, camping and fishing.
Sports Direct is also available online at my.sportsdirect.com