When we hear PUMA, what comes into your mind first? The iconic puma logo or the infamous slogan of ‘Forever Faster’. Needless to say, PUMA has always push to do better for the sports industry by relentlessly pushing sport and culture forward by creating fast products for the world’s fastest athletes.
But here’s the reason why you should be reading this! Recently, PUMA has brought you the latest running shoe known as the DEVIATE NITRO. PUMA has out done themselves by introducing a high performance running shoe packed with technology into the running world for the fastest runners.
The DEVIATE NITRO is a cushioned silhouette that offers innovation into the trend of max performance running shoes built to make running faster and easier. It is also catered to all runners for any distance.
So what’s new? The NITRO Foam and entire shoe are very light for the amount of responsive cushioning, hence the running economy is maximized via the carbon fibre propulsion called INNOPLATE that acts as a level to propel you forward with each stride you take. The DEVIATE NITRO improved efficiency for your longer runs, and it’s the perfect pair for max cushioning up to and including the marathon.
Here’s the 3 features and benefits DEVIATE NITRO has to offer you.
1.NITRO FOAM
PUMA’s NITRO Foam technology provides the perfect balance between light weight and responsiveness for runners.
2. INNOPLATE
PUMA’s carbon fibre propulsion plate acts as a lever which propels you forward with every stride.
3. PUMA GRIP
PUMA’s durable rubber compound that provides all-surface traction, suitable for all types of runners and terrains.
What can you expect out of the new DEVIATE NITRO running shoes? DEVIATE NITRO has a low boot silhouette with breathable engineered mesh upper for runner’s comfort. It is lightweight, breathable, and a snug fit from its lace closure. You can wear it at any place and any time of the day as it has a reflective branding and spoiler for high visibility when you are running at night.
With DEVIATE NITRO being launched recently, PUMA’s aim is to spark change to the running society. With new technology such as NITRO infused into the shoe, PUMA now calls on to the running community to provide a spark for a new generation of runners.
Despite the pandemic, DEVIATE NITRO will be able to give runners a sense of purpose again as well as finding back their joy and love in running through the shoes.
Image via : The Runner Beans
All too good to be true? Try on the DEVIATE NITRO yourself.
Moreover, if you are looking to push your limit, PUMA will be organizing a 600km DEVIATE NITRO challenge, where you can enjoy a 1-for-1 trade-in for a pair of DEVIATE NITRO upon completing the race with their first pair.
So how can you participate? All you need to do is purchase a pair of DEVIATE NITRO between 16 April to 16 July, and complete the distance goal in their Deviate Nitro by 31 December. You can participate and track your progress with the PUMATRAC app at your own convenience.
For more information, check out https://my.puma.com/my/en/collections/performance/nitro for more info!
