December 2016, Kuala Lumpur – Well-recognized in Singapore as the prime destination for technically advanced running apparel and expertise when it comes to running per se, Running Lab is bringing its innovative concept to Malaysia’s premier shopping centre—Pavilion Kuala Lumpur!
The Running Lab’s sizeable 1,200 sq ft space opening on Level 5 of the Pavilion extension is a specialty running concept which aims to continuously strive to inspire, connect and serve runners in Malaysia through offering Gait Analysis, adept fittings and exclusive products for runners.
The entrance to the store is slanted at an angle, a very distinctive design for every Running Lab store. Forward slanting shapes are visually synchronised throughout each space, creating a sense of movement. Galvanised steel, an unusual flooring material, was used to evoke visuals of urban spaces and define the footwear zone.
Essential treadmill with an inspiration running footage projected onto a 2-metre tall glass frame take centre stage as part of the store facilities for Running Lab’s signature Gait Analysis–allowing customers to put their shoes to test before deciding if what they’re wearing are the most suitable for them.
Providing runners with cutting-edge running products, the store will feature two spacious gender-specific footwear areas with a wide range of top-notch footwear such as Saucony, Brooks, Asics, HOKA ONE ONE and Vibram Five Fingers, outfitting to both male and female runners. There is also a dedicated areas for injury-prevention, nutrition and running accessories.
