27th September 2018, Kuala Lumpur – ASICS today announced the launch of the new HyperGEL-SAI and HyperGEL-Kan, the latest additions to the HyperGEL series. The HyperGEL series combines vibrant street style with high-performance GEL technology proprietary to ASICS.
HyperGEL’s balance of style and technology gives consumers the freedom to move in various scenes of their lives. The HyperGEL midsole integrates foam and GEL technologies to offer about 30% more bounce than standard EVA. HyperGEL cushioning and rebound provide a superior form restoration for all-day comfort.
As the lace-up version of the HyperGEL series, HyperGEL-SAI stands out with an iconic asymmetrical eyelet construction inspired by the ASICSTIGER GEL-MAI. HyperGEL-KAN is the middle-cut version of the series, which deploys an external heel counter to hold the foot for improved support.
Each HyperGEL series shoe also features a hexagonal heel patch containing a Japanese character – “mind” on the left foot and “body” on the right – representing ASICS’ fundamental brand philosophy of “A Sound Mind in A Sound Body”.
The launch followed by a Saltar Class which allowed the attendees to test and experience the GEL brand technology integrating into the midsole, as well as the comfort and lightness HyperGEL-SAI and HyperGEL-KAN give.