How Reebok PureMove Bra Gives You A Second Skin


A good sports bra is as important as a pair of good running shoes. The breasts need to be held firmly in position to minimize bouncing around which causes discomfort, irritation, stretching of the Cooper’s ligaments.

Whether you like it or not, you should forgo your normal bra when working out. A good sports bra should give you a smooth outline without unsightly pull over the cups or around your back, and the straps need to be wide enough to fit and support your breast snugly. Therefore, it’s a good idea to invest in a high-quality one.

Even though there are many options, it is always challenging to find the right one.

Recently, we have found ourselves the right one courtesy of Royal Sporting House Malaysia.

Reebok PureMove Bra is a first of its kind, a technologically advanced sports bra that uniquely adapts and responds to the movement to provide women with a customized amount of control and support, exactly where and when they need it.

To enrich the feature, Reebok debuted a first of its kind product featuring the brand’s new proprietary Motion Sense Technology. It is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities.

This fabric technology adapts and responds accordingly to the body’s shape, the velocity of breast tissue, and both the type and force of movement. The end result gives us a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities.

Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Natural Shaping: A molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Responsive Support: Motion Sense technology treated fabric firms up more to support during heavy impact movements and less during low impact movements.

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

The PureMove Bra will be available in an extended range of 4 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, S, M, L, designed to help ensure a more tailored fit for wearers.

Available at Reebok or Royal Sporting House Malaysia

RRP: RM199