Kuala Lumpur, 4 September 2019 – UMW Toyota Motor Sdn Bhd (UMWT) announced the realignment of its corporate social responsibility (CSR) initiatives in line with Toyoya’s global corporate initiative called “Start Your Impossible”.
This shift by Toyota Global is carried out to inspire employees, partners, and customers to achieve greater heights by attempting missions that they themselves deem impossible – a core company belief that has inspired boundless of innovations, transforming the company from that of an automotive to a mobility manufacturer.
Through the new CSR realignment, UMWT has added a mission to realize impossible dreams through sports in its philanthropic pillar. “This year, we will be working with the Paralympic Council of Malaysia to enable more differently-abled children to participate actively in sports,” said UMWT Deputy Chairman Akio Takeyama.
The initiative, Takeyama said, will begin with a fundraiser through a Toyota Outrun fun run on 17 November 2019 at Bandar Rimbayu, Kota Kemuning. UMWT is targeting about 3,000 participants for the run. A registration fee of RM50 per participant will apply and the proceeds will be channeled to Paralympic Council of Malaysia’s ‘Fitness and Exercise with Person with Disabilities’ program.
“The funds will be used to equip para-athlete trainers around Klang Valley with the skills to train differently-abled children. We believe that this would be a sustained effort to discover more hidden talents among children with disability and help them achieve their dream in sports,” Takeyama added.
UMWT Motors has also appointed Paralympic Champion Abdul Latif Romly as its ambassadors for this campaign. On the appointment, Takeyama said, “Latif was up against impossible odds at the 2016 Summer Paralympics. The world saw him break the T20 long jump world record three times on the same day. It was impossible. Then it wasn’t. At Toyota, mobility is about overcoming challenges and making dreams a reality. That’s why we’re teaming up with Latif to support different-abled children so they too can start their impossible”.
Registration starts on 10 September 2019 and interested participants can register at http://toyota.com.my/startyourimpossible