Calling all athletes and fans to get ready and armour up for your new year’s fitness journey
at the country’s largest Under Armour Brand House in Suria KLCC.
Kuala Lumpur, 14 January 2022 — Leading performance apparel and footwear brand Under Armour announced its KLCC flagship brand house’s reopening with a new retail concept. The new Brand House City Concept Store spans 5,300 sq ft, making it the largest Under Armour brand house in Malaysia. The new retail concept provides an experiential journey for the most passionate fitness enthusiasts and athletes.
Located on level 3 of Suria KLCC, the first step within the brand house is immediate transportation to the most intense athlete’s playground. From apparel, accessories to shoes, customers will be greeted by the new collections ready to armour you up. Alongside its bright and ecstatic interior, the store can give an instant boost of adrenaline to any visitor.
The FLEX Zone nestled in between the fitting rooms decked out with relaxing ambience and casual seating is designed to allow customers to flex and relax when they shop for their gears. The store also adopts a unique concept of fitting rooms. Besides trying on favourites, customers can try on the latest collections equipped in the different themed fitting rooms, step out of comfort zones, and go further with Under Armour.
The brand house features a comprehensive range of Under Armour collections, including the latest collections such as the Curry Flow 9, the “Street Pack” Collection with Sesame Street, and the Spring Summer 2022 Collections. The Curry Flow 9 is now lighter and more breathable with the unique UA Warp upper technology which provides enhanced comfort and control throughout dynamic basketball movements. The shoe is also available in a vibrant Sesame-inspired colorway that celebrates Sesame Street’s iconic characters. For the die-hard fans of Dwyane Johnson and Project Rock, the store houses a Project Rock Zone dedicated to the collaboration’s most iconic apparel and accessories.
In celebration of the launch, the first 100 customers can get an RM100 instant rebate with a minimum spend of RM500. In addition, receive gifts with purchases only from 14 January to 18 January 2022, walk away with an Under Armour Contain Shoe Bag with every purchase of RM500 and get a free Under Armour Loudon Backpack with every purchase of RM800 while stocks last. Terms and conditions apply.
Opening daily from 10:00am to 10:00pm, the Under Armour Brand House City Concept Store in Suria KLCC located at Level 3, Lot 306 & 307 is officially open on 14 January 2022. So join us, and armour up for your 2022 fitness journey.
About Under Armour, Inc
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionised how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
