PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy. PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear.
Launched recently, the PUMA PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates with moisture. When you sweat, it cools you down. The PWRCOOL collection is designed with CoolCELL which is a highly functional material that draws sweat away from the skin while an anatomically placed air flow feature, offers superior temperature regulation. This feature keeps the body cool and dry during exercise.
Karin Baust, GM, Running and Training at PUMA said: “We have designed PWRCOOL with always keeping the comfort of the athlete in mind. PWRCOOL helps the athletes in hot weather conditions to enable them to maximise their workouts.”
A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medallist Hansle Parchment said: “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter this issue; it works well in both the shoes and the training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”
PWRCOOL collection includes the IGNITE PWRCOOL that combines the superior cushioning of IGNITE FOAM with the cooling technology of PWRCOOL; the FAAS 500 v4 PWRCOOL for the everyday runner; the PWRCOOL running apparels; and more.
PUMA PWRCOOL products are available in Men’s and Women’s footwear and apparel styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com
