Run N’ Fun to Osaka

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THE KICK-OFF

Pick a set of running apparels. Follow PUMA Malaysia. Head to Osaka. Running Malaysia travelled to Osaka, Japan last November alongside other media. Travelling to Osaka was an experience in itself as we revitalised our devotions and set off on a journey of a lifetime. Upon arrival, there was the essence of tourism in Osaka – its recognised entertainment district, Dotonbori.

Dotonbori is known for its never-sleeping streets, perfect for a night stroll. Dotonbori has captured our imaginative eyes of hundreds of neon lights and mechanized signs, including the famous Glico Running Man sign that greeted us with his heart-warming smile.  Dotonbori is known for its never-sleeping streets, perfect for a night stroll. Dotonbori has captured our imaginative eyes of hundreds of neon lights and mechanized signs, including the famous Glico Running Man sign that greeted us with his heart-warming smile. “Let’s walk down the avenue”, we decided to hang out at the city centre of Osaka, Namba.

Amble to the well-known “Takoyaki” stall. Find a spot. Savour these delicious octopus balls. Grab a can of drinks from a nearby convenience store. Enjoy more ambles at the neighbourhood. Walk back to the hotel. Get full charged for PUMA The Mission – Run the Night.

THE BRAND

PUMA, the world’s leading sport lifestyle brand that designs and develops footwear, apparel and accessories. A trip by PUMA Malaysia would not be complete without paying a visit to one of the largest PUMA Stores in Southeast Asia, agree?

Situated in Nishishinsaibashi, the PUMA Store speaks for its interior and exterior architecture, uniting the concepts for three different brand lines. The store has become a landmark on the retail horizon of Osaka. The design identifies an intellectual yet modest retail concept with the sport-lifestyle brand’s spirit, adding in local references and offering consumers’ a comfortable shopping environment.

Before we headed to our following destination for PUMA the Mission – Run the Night, we quickly but carefully gave a view of inside-out of the store. From its impressive outer look drawing your attraction to enter the store, to its eye-catching PUMA logo by the staircase in the centre of the store with a red based wall in its back, the overall idea creates an open space for its products’ coordination.

In conjunction with the launching of PUMA Ignite running shoes, PUMA the Mission – Run the Night was a night relay race that merged with music at Yanmar Stadium Nagai in Osaka. The success of PUMA Night Run swiftly spread to other countries including Malaysia, Singapore, Korea and Taiwan. Each country varies in scheme and distance.

For instance, PUMA Night Run Malaysia carried a 10km run, recently held on 20th August 2016 at Dataran Kemerdekaan Shah Alam. Similarly in August 2016, PUMA Night Run Singapore allowed participants to choose either 6km or 12km courses.

Back in May last year in Seoul Korea, PUMA Korea held a 10km running race “Ignite Seoul”. The long-awaited PUMA Night Run Taiwan will be held in Taipei on the 1st of April and KaoHsiung on the 8th of April, respectively.