Nike Roars Out A Rallying Cry For Female Athletes


A rallying cry is more than a yell. It is a visceral response to a mental reaction – frustration, elation and every emotion in between. It is a call to assemble. It is a call to advance. In sports, the rallying cry can turn the tide of a game, and in the process, change the trajectory of a life.

Rallying Cry testifies to the power of female determination and shows how today’s women break barriers through sports.

Mokgadi Caster Semenya is a South African middle-distance runner and 2016 Olympic gold medalist. She won gold in the women’s 800 meters at the 2009 World Championships with a time of 1:55.45 and at the 2017 World Championships in her new personal best, 1:55.16.

Jennifer Simpson is an American middle-distance runner and steeplechaser. She represented the United States at the 2008 Beijing Olympics, 2012 London Olympics, and 2016 Rio Olympics.

National sprinter Zaidatul Husniah Zulkifli is Malaysia’s fastest woman after shattering the 24-year-old national women’s 100m record with a time of 11.45 seconds at the 2017 ASA Speed Series 2 meet, in Bloemfontein, South Africa.

These three female athletes are unique in their own right and have achieved incredible triumphs in their respective areas. However, one thing unifies them all. They, along with other young girls and women, are testaments to the empowerment that sports can bring to females in a world.

In the sporting arena, we are there not just to witness the best across the world competing for the gold, but also to be inspired by the determination of the confident, strong female athletes be athletic sensations.

They fight. They make history. They are whom we will take for examples.

For more information on the Rallying Cry Campaign and Nike Women’s Just Do It Collection, please visit: