Adidas Running announces the highly anticipated collaborative project with legendary HBO television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture.
Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors, and details of the heroes and villains to which they refer.
The shoes feature subtle references to the different warring factions of Westeros. Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colorways, the adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and cultural visual aesthetic.
Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, a Primeknit upper for lightweight performance, and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the shoes.
Retailing at MYR850, the limited-edition adidas x Game of Thrones Ultraboost will be available for purchase on 22 March 2019 at adidas.com.my and the following stores:
? adidas Sports Performance Pavilion
? adidas Sports Performance KLCC
? adidas Sports Performance The Gardens
? adidas Sports Performance One Utama
? adidas Sports Performance Genting Sky Avenue
? adidas Sports Performance Sunway Pyramid
? adidas Sports Performance Midvalley
? adidas Sports Performance Times Square
For more information, visit https://www.adidas.com/ultraboost.